
If you support children and families—whether through therapy, coaching, education, or specialized services—you’ve likely been asked, “So, what exactly do you do?” And if you’ve ever struggled to give a clear answer, you’re not alone. It can be challenging to explain your profession in a way that truly reflects the depth and value of your work, especially in a sentence or two. That’s why we created a free resource to help. You can access this Free Download: 100 Elevator Pitch Examples + Plug-and-Play Template for Child-Focused Professionals to help you learn how to explain your profession clearly and confidently.
Why It’s So Important to Explain Your Profession Clearly
You play a critical role in a child’s development, but your work can easily be misunderstood, minimized, or lumped together with unrelated services. Without a clear explanation, people may:
- Refer the wrong clients or students
- Overlook the full range of your skills
- Miss out on opportunities to collaborate
- Forget what makes your work so essential
When you can clearly explain your profession, people are more likely to remember you, recommend you, and trust you.
When You Need to Explain Your Profession in a Few Words
You don’t need a complicated sales pitch. You need a clear and confident way to explain your profession in everyday situations, like:
- Talking to a parent after a school meeting
- Introducing yourself to a team at an IEP
- Writing a short blurb for a flyer or website to give to a school district, PTO group, doctor’s office, etc.
- Posting on social media
- Explaining your services to a pediatrician
- Joining a new directory or listing your services
If your explanation is vague or overly technical, people may not fully understand how you can help. But if your message is simple and focused, they’ll get it and remember it.

What You’ll Get in the Free Guide to Explain Your Profession
To make this easier, we created a free download that gives you the words you need—without the overwhelm.
Inside, you’ll get:
✅ 100 elevator pitch examples across 10 child-focused fields, including:
- Occupational therapy
- Physical therapy
- Speech-language pathology
- Counseling and play therapy
- Parent coaching
- Sleep consulting
- Tutoring
- Special education advocacy
- Music and art therapy
- Nutrition and feeding therapy
✅ A plug-and-play template to help you write your own custom elevator pitch using a simple, proven formula
✅ Tips for when and how to use your pitch, from team meetings to online bios
It’s the perfect starting point to explain your profession with clarity, whether you’re networking, writing, or introducing yourself to new families.
Why Explaining Your Profession Clearly Builds Trust
Being able to clearly communicate what you do helps others understand the value you bring. That leads to:
- Better referrals from colleagues and families
- Stronger team collaboration in schools or clinics
- More visibility in your community or niche
- Greater confidence when talking about your work
You don’t need a polished speech. You just need a short, clear message that answers the question, “What do you do?”
Want Even More Tools to Promote Your Work?
The free guide is just a starting point. For deeper support, explore the Whole Child Guide Membership.
Download the Free Guide to Explain Your Profession with Confidence
This guide gives you everything you need to craft a simple, effective elevator pitch:
- 100 examples tailored to real-world situations
- A customizable template to create your own
- Communication tips to use your pitch strategically