Starting or growing a private therapy practice takes more than clinical skills. It also takes visibility, clarity, and connection. Whether you’re a pediatric occupational therapist, speech-language pathologist, physical therapist, counselor, tutor, or parent coach, knowing how to market your services can help you reach more families and build a sustainable business. Here are five basic steps to start marketing your private practice effectively without overwhelm.
1. Start with Clarity: Know Who You Help
Before you market anything, get clear on your message. Who do you serve best? What challenges do you help with? What’s the outcome?
Try this sentence: “I help [who] with [what] so they can [benefit].”
Example: “I help preschoolers with developmental delays improve motor skills so they can participate more fully at home and school.”
Tip: Use this simple intro everywhere, on flyers, your website, emails, and directories.
Need help with this? Read more at How to Explain your Profession Clearly and Confidently.
2. Make Sure People Can Find You
You don’t need to be everywhere but you do need to be somewhere. That means:
- Having a basic website or directory profile
- Listing your services clearly
- Making it easy for someone to contact you
A great first step? List your services on Whole Child Guide—a directory built specifically for child-focused professionals like you.
3. Introduce Yourself with Confidence
Outreach doesn’t have to feel awkward. Sending a quick email to local schools, pediatricians, or community centers can make a big difference. Keep it short and helpful:
- Who you are
- What you offer
- That you’re available to connect
- Optional: Include a one-page flyer or overview of your services.
4. Stay Top-of-Mind with Gentle Follow-Ups
Most referrals come from professionals who consistently stay connected. Check in every few months with a friendly message or a helpful resource. Here are a few easy ways to stay visible:
- Share a new tip sheet or seasonal update
- Offer a short in-service on a topic like regulation or motor skills
- Thank people who refer to you
5. Keep It Simple and Repeatable
You don’t need to post on every platform or reinvent your message weekly. Focus on small, consistent steps:
- One clear message
- One primary place to show up (email, flyer, directory, or social media)
- One outreach action per week or month at a minimum
Final Tip: How to Market Your Private Therapy Practice
Marketing isn’t about being flashy. It’s about helping the right families find the support they need—and reminding them you’re available. Listing on the Whole Child Guide is one of the simplest ways to start.
✅ Build your profile
✅ Share your message
✅ Watch your impact grow
